March 2012
4 posts
3 tags
The 9 minute rule
In her helpfully frank article, What’s Next?, Wonder Russell talks about life after a good festival circuit with her 15min film Connect To. But it was the following piece of advice that made me sit up and really take notice:
If I could do it again, I’d make a film under 9 minutes.
Quizzed further, Wonder said
…nine minutes is just me being restrictive and competitive. I have yet...
4 tags
AUDIENCE IS KING
The following was the presentation I gave to documentary filmmakers at AIDC - the Australian International Documentary Conference. (Update: now also online as video at AIDC website).
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How well do you know your audience?
One of my favourite quotes to come out of the past few years on this was from Julianne...
1 tag
Bookrenter’s Rafter Peeks Inside the Complex...
hackeducation:
Image courtesy Bookrenter/Rafter Bookrenter is the latest company in the higher-education market to see its future in software and technology solutions beyond online textbook rental, creating a new parent company called Rafter. “The future of education is a platform,” CEO Mehdi Maghsoodnia told me in an interview. “But whose platform is it? Will there be an iTunes or Facebook that...
2 tags
February 2012
5 posts
2 tags
“It used to be said that CONTENT IS KING.
Now we say that AUDIENCE IS KING and...”
– Julianne Schultz, Editor, Griffith Review (2010)
Today I gave a presentation at the Australian International Documentary Conference on the important of AUDIENCE which I’ll post up here over coming days. Right now, I wanted to simply highlight this quote, because I think it exactly captures... 