It used to be said that CONTENT IS KING.
Now we say that AUDIENCE IS KING and content is the banquet.
Now we say that AUDIENCE IS KING and content is the banquet.
Julianne Schultz, Editor, Griffith Review (2010)
Today I gave a presentation at the Australian International Documentary Conference on the important of AUDIENCE which I’ll post up here over coming days. Right now, I wanted to simply highlight this quote, because I think it exactly captures the “game-change” that’s taken place in film distribution over the past 10 years. Last day of AIDC today. It’s been a blast.
Anybody else here agree?
HELPING FILMMAKERS FIND EDUCATIONAL AUDIENCES
